Video Marketing Explained!
Video marketing uses video on YouTube and social media platforms like Facebook, Instagram and Linkedin with the aim of maximising engagement, building trust and increasing real world sales. A mix of video, optimised for each individual channel, is key to using video content to promote your brand and sell your product.
- YouTube & Google Advertising
Ensuring that your video content is easily found has to be a priority. YouTube and Google Ads are an effective way of getting qualified customers to a website or app quickly. But, if not done properly it can end up costing a lot of cash for very little results, I'll reach exactly the right customer for your product, at exactly the right time.
- Social Media Video
Building a strong brand on social media platforms like Facebook, Instagram, Linkedin etc through video, works incredibly well at converting visitors into customers. But not all video formats are right for every platform, they all have different needs and a different audience, I'll create video in the right format for the appropriate platform.
- Original Video Content
Sharing existing video and photos that have been shared many times before is less effective than creating and publishing original content. I create all original content, and have an extensive library of previously unused video content that can be made available. So the cost of going out and capturing new video footage could be saved.
An online presence is an expensive investment, to be cost-effective, a video marketing strategy needs to be geared towards driving qualified buyers to your website and I've been helping businesses to do so online for years.