Prepaid24 is a leading vendor of prepaid electricity, airtime and data in Africa. After a period of managing their digital marketing and Google Ads in-house, the directors approached me to assist with bringing their online presence into the mobile age.
Work began with building a mobile-first website and conducting an SEO audit. The Google Ads account was completely overhauled, increasing the number of conversions while reducing the cost per acquisition. We also introduced the company to the benefits of using video and social media to grow customer engagement.
Prepaid24 has specialised in the sale of prepaid electricity, airtime & data for all of the major South African municipalities & cellular network providers since 2009, becoming the country's top-rated independent online platform. It was a real privilege working with such a creative and innovative team.