Glamping With Africamps
Glamping is overlanding in style, and Africamps are the folks who brought the concept to Africa.
Late in 2020, after originally having to postpone the project due to covid lockdowns, we undertook an epic overland road trip, visiting all 11 (at that time) Africamps across South Africa. We travelled 5000 km over 6 weeks, shooting and editing videos for YouTube of each property that we visited, as well as still photography, blog article, social media posts, and a "feature" video.
- Social Media
Here's a case study of YouTube performance and social media penetration, the content posted was seen by over half a million people in the first 6 months. And, the data in the illustration may not be the very latest, so views and engagement are now considerably higher.