Digital Marketing
I bring a personal, mobile focused approach to leveraging digital media to promote your brand.
What is Digital Marketing?
Digital marketing is the component of marketing that uses online digital technologies to promote products and services. This includes not only processes like SEO and paid advertising on Google Ads, but also visual media such as video, photography and social media platforms. An online presence is an expensive investment, to be cost-effective, a digital marketing strategy needs to be geared towards driving qualified buyers to your website and I've been helping businesses to do so online for years.
Here are some factors to consider when planning a digital marketing strategy...
Google Ads
Google Ads allows you to create ads, on both mobile and desktop for your target audience. Done right your business will show up in the search engine results at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.
Search Engine Optimisation
Search engine optimisation, also known as SEO, uses both on and off page methods to ensure that a website is visible to search engines like Google and can be found by potential customers.
Social Media
Building a strong brand through social media marketing, using striking visuals and catchy language, on platforms like Facebook, Instagram, Linkedin etc, is absolutely essential. Social media can be a useful source of active potential customers.
Video Marketing
YouTube is the 2nd largest search engine after Google, with 30 million users watching 5 billion videos every day. Research shows that 72% of customers prefer watching video, and they retain 95% of a message when they see it on video.
By being directly involved with every process and drawing on trusted specialists as needed, rather than employing expensive full-time staff, I can keep costs down and maintain personal contact. And I'm just a phone call, text or email away for a quick response in plain language.
