Digital Marketing Can Help Your Business
An online presence is an expensive investment, to be cost-effective, a digital marketing strategy needs to be geared towards driving qualified buyers to your website and I've been helping businesses to do so online for years.
Whether it’s a small business or a large corporation, the right combination of visual and written content, social media penetration and excellent search engine visibility, at the right price point, is essential to promote any brand. I don't work out of a city centre office with huge overheads, but it's not a one-man show, working closely with a network of experts, as needed, I can handle projects of any size, and at a lower cost. Here are a few brands that I've assisted with online marketing in recent years.
What is Digital Marketing?
According to Wikipedia, "Digital marketing is the component of marketing that uses online digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services." I would add that it includes visual media such as video and photography and incorporates social media platforms to reach a targeted and engaged audience. There are several factors to consider when planning a digital marketing strategy.
- Search Engine Optimisation (SEO)
Search engine optimisation, also known as SEO, uses both on and off page methods to ensure that a website is visible to search engines like Google and can be found by potential customers. Search engines look at the actual content of web pages, as well as external factors, such as links from other authoritative web properties when deciding where to place a site in the "rankings". A website that can only be found on the 3rd page of results may as well not be there at all, few web users dig deeper than the 1st or 2nd page when searching Google. SEO is something I've been doing for over 20 years and I can bring that experience to benefit your business.
- Content Creation
Content creation is the contribution of information, especially in the form of digital media for a specific audience or end user. Digital content is the foundation of all modern marketing efforts and takes many forms, including web pages, blogs, infographics, videos, photography, social media posts and written copy. When discussing content creation, we are for the most part referring to either content for SEO (search engine optimisation), or content for social media.
- Google Ads
Paid ads on Google are an effective way of getting qualified customers to a website or app. Google Ads allows you to create ads, on both mobile and desktop for your target audience. Done right your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. But done wrong, it can end up costing a lot of cash for very little results. I've been managing Google Ads for years, and was one of the first individuals to be certified as a Google Ads Professional in South Africa. I'll make sure that you reach exactly the right customer for your product, at the right time and in the right place.
- Social Media Marketing
Building a strong brand through social media marketing, using striking visuals and catchy language, on platforms like Facebook, Instagram, Linkedin etc, is absolutely essential. Social media can be a useful source of visitors in itself, but an active and popular social media presence also acts as an indicator to search engines like Google, as to a site's quality, and can have an influence on where a website fits in their ranking calculations.
- Video Marketing
YouTube is the 2nd largest search engine after Google, with 30 million users watching 5 billion videos every day, and research has shown that 72% of customers would rather learn about a product or service by way of video. It follows that a video marketing strategy needs to be geared towards maximising engagement, building trust and increasing real world sales. Ensuring that your video content is easily found has to be a priority, because video is fast becoming the primary way that web users are looking for information.
By being directly involved with every process and drawing on trusted specialists as needed, rather than employing expensive full-time staff, I can keep costs down and maintain personal contact. And I'm just a phone call, text or email away for a quick response in plain language.