What Is Content Creation?
Digital content takes many forms, including web pages, blogs, infographics, videos, photography, social media posts and written copy. In this space we are primarily referring to either content for SEO (search engine optimisation), or content for social media.
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Content Creation for SEO:
This kind of content, which is mostly, but not only written content, has 2 target "audiences": the end user who will be consuming it and the search engine algorithm which will decide where to "rank" the content. By using tried and tested techniques and putting in the time for keyword research, copy writing and editing, it's possible to "help" the search engine to index, and love the content.
Content Creation for Social Media:
Social media posts have a much shorter lifespan than other types of content, you have an incredibly short amount of time to grab your reader’s attention. Content that's created for social media is far more visual and high impact. Mostly social media content is video or photographs, but short punchy titles and text is just as important. Animations and infographics are popular along with blog posts, live streams and podcasts.
- Original Video Content
Original video content creation is increasingly important in a world where attention spans are short and there is an abundance of information available. Having unique and compelling video content helps businesses, and individuals, stand out from the crowd and grab the attention of their target audience. Whether used for advertising, education, or entertainment, original video content is a powerful tool that should not be overlooked. I'll bring a personal approach to leveraging original video content to promote your business.
- Original Photographic Content
Original photographic content creation is crucial in this digital age, where the visual medium is often the primary means of communication. Having unique and high-quality photographs helps to set a brand apart and establish credibility. Photography can be used to tell a story, convey a message, or simply showcase a product or service in a visually appealing way. Original photographic content creation helps to build a strong and recognisable brand identity. I'll provide professionally crafted photos, and I can also arrange drone photography where it is appropriate.
- Original Written Copy
Good copywriting can help businesses stand out in a crowded market, grab the attention of potential customers, and persuade them to take a specific action, such as making a purchase or signing up for a service. It's not just about filling a page with words, but about crafting a narrative that connects with the reader and resonates with them emotionally. Effective copywriting can make all the difference in a marketing campaign's success and can have a lasting impact on a brand's image and reputation. My wide network of skilled copywriters is available to create any style of written content.