Google Analytics 4 (GA4)

According to Google, on July 1, 2023, Universal Analytics properties, the analytics that you’ve been using for years and to which you have become accustomed, will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after the cutoff date, however, new data will only flow into Google Analytics 4 properties. Website owners will no longer able to track visitors to their site, and because the way that “goals” are tracked, they […]